Focus on being proactive, (i.e. praising the dog whenever he performs any acceptable alternate behaviors), instead of reactive, (i.e. leash and collar corrections, yelling, etc)
Many dog owners ignore their dogs when they are behaving (i.e. lying quietly).
As the dog receives attention when he is engaging in inappropriate behavior, the dog figures out that “bad” behavior gets them attention.
For a social animal like a dog, negative attention is often viewed as better than no attention at all.