The Most Popular Dog Toys of the Year
There’s never been a better time to spoil your pup with love, toys, and plenty of goodies. The dog world is always changing with new pet parents’ strategies, and fun products to give to Fido. As we near the halfway point of 2025, we want to shine some light on the toys that have or are about to make your furry friend’s year their best one yet! Today, we’ll take a look at 10 of the most popular dog toys 2025 has to offer. Let’s jump right in and see what these products have in store for your pooch!
Turkey Leg Chewer – Barkbox
If you’ve got a dog who can’t keep their teeth off your shoes, this chewer from Barkbox could be the perfect solution for stopping unwanted chewing. The Turkey Leg Chewer is a durable and adorable toy that’ll keep you pup entertained for hours on end. Additionally we love that Barkbox fosters creativity with funny and fun-themed dog toys. The next time you enjoy a turkey dinner through your pup this toy (and some scraps too) so they can join the fun!
Hide A Squirrel Puzzle – Outward Hound
If your pup loves a good game of hide-and-seek, the Hide A Squirrel dog puzzle might just become their new favorite toy. This 2-in-1 plush puzzle combines brain-boosting fun with irresistible squeaky play. Just stuff the squirrels into the soft tree trunk and watch your dog sniff, nudge, and pull them out—over and over again. It’s the perfect way to engage their natural hunting instincts and keep boredom (and destructive chewing) at bay.Whether it’s solo play or interactive time with you, this toy keeps tails wagging and minds sharp.
KONG Chew – KONG
KONG has a long and trusted reputation for making some of the best dog toys in the business. Made from durable red rubber, this iconic toy satisfies natural chewing instincts while offering mental stimulation that can help with everything from teething and boredom to barking and crate training. What makes the KONG truly stand out is its hollow center perfect for stuffing with peanut butter, kibble, or special treats for long-lasting fun. Plus, its unpredictable bounce keeps dogs on their toes during playtime, turning every toss into an exciting chase.
Automatic Tennis Ball Launcher – PetSafe
If you’re ready to take fetch to the next level, the PetSafe Automatic Tennis Ball Launcher is a game-changer for both you and your pup. Designed with your pet’s health in mind, it includes an automatic sleep mode after 15 minutes to prevent over-exertion, so playtime stays safe and fun. Multiple motion sensors ensure no accidental launches, protecting your furry friend and your home. You can customize the launch distance from 8 to 30 feet to match your dog’s energy and skill level, while audible training tones help your pup learn to fetch like a pro.
Wishbone Chew Toy – Benebone
If you’ve got an aggressive chewer at home, the Benebone Wishbone Durable Dog Chew Toy is designed to stand up to even the toughest jaws. This chew toy keeps dogs happily engaged and coming back for more. Its unique wishbone shape makes it easy for dogs to grip and chew from multiple angles, helping to satisfy their natural urge to gnaw while promoting dental health.
Snuffle Ball – CIIVURR
If you want to keep your dog mentally sharp and happily occupied, the CIIVURR Upgraded 2.0 Interactive Puzzle Feeder is a must-have. Crafted from soft polar fleece and 100% natural rubber, this durable and safe toy invites your pup to sniff, pull, and unroll fabric strips to uncover hidden treats turning snack time into a stimulating game. Perfect for dogs of all sizes and ages, it helps relieve stress and separation anxiety while encouraging natural foraging instincts and healthy eating habits.
Lobster Power Chew Toy – Nylabone
This playful chew toy features three chewing ends and an easy-to-hold arched shape to keep your pup busy and happy for hours. Crafted from Nylabone’s toughest materials, it’s built to withstand even the strongest chewers in breeds up to 25 pounds. Infused with a mouth-watering Filet Mignon flavor, it’s a tasty treat that supports dental health by cleaning teeth with its grooves and textures while discouraging destructive chewing.
Amphibious Bumper Fetch Stick Toy – Chuckit!
If your dog loves a splash-filled game of fetch, the Chuckit! Amphibious Bumper is the perfect way to keep the fun afloat. Designed for water-loving pups, this floating fetch toy features a non-slip rope handle for easy, accurate throws whether you’re at the pool, beach, or lake. Made from a durable yet gentle mix of nylon, rubber, and EVA foam, it’s soft on gums but built to last (just not for aggressive chewers). Sized just right for dogs between 20 and 60 pounds, its bright colors make sure your pup never loses sight of the action.
Carrot Chew Toy – MewaJump
If you’re looking for a playful and soothing toy that your dog will love day and night, the Green Leaves & Orange Carrot Chew Toy is a fantastic choice. Featuring a no-stuffing plush top with crinkle paper for added fun, and a natural rubber carrot body infused with a tempting milk flavor, this toy keeps dogs engaged without waking the whole house with loud squeaks. The raised texture on the rubber body helps clean teeth by removing dirt and food, promoting better oral health during chewing sessions. This interactive toy supports training and playtime that strengthens the bond between you and your pup.
Lamb Chop – Multipet
If your pup loves to snuggle as much as they love to play, the Multipet Lamb Chop Plush Dog Toy is the perfect cuddle buddy. Inspired by the classic character, Lamb Chop brings a dose of nostalgia and a whole lot of fun with five built-in squeakers to keep your dog engaged during playtime. Whether it’s a game of fetch or a quiet nap on the couch, this plush toy is made for both interactive fun and cozy cuddles. Its soft texture is gentle on your dog’s mouth, making it a great option for pups who love carrying their favorite toy around the house.
From chew toys that stand up to the toughest teeth to interactive puzzles that challenge your pup’s brain, 2025 has brought a wave of innovation and fun to the dog toy aisle. Whether your furry friend is a power chewer, a fetch fanatic, or a cuddle bug, there’s something on this list to spark joy and tail wags. As we head into the second half of the year, now’s the perfect time to upgrade playtime with toys that engage, entertain, and strengthen the bond between you and your pup.